The Social Media Manager of Surface Media, reporting to the Director of Audience Development, is a key member of the Audience Development team. This role is responsible for posting content to Surface’s various social platforms, collaborating with content around editorial planning and content production, with an overall focus on growth and engagement. This person knows how to engage an audience, has an eye for powerful visuals, and understands how data informs a smart social strategy, distilling numbers into actionable insights and advocating for nothing-but-the-best social content across the organization. 

Responsibilities:

  • Maximize traffic, engagement, and growth potential across all platforms, particularly on Instagram 
  • Manage an active social media posting calendar
  • Work with content, sales, events and creative departments to ensure that social strategy is baked into every part of the editorial process, and secure exclusive content for social channels including behind-the-scenes photos, videos, on-site coverage from live events, and tentpole activations
  • Collaborate with cross-departmentally on all aspects of content creation for platforms managed, from art (working with internal design teams) to copy to community management
  • Report on new trends, features, and data on social platforms, advising digital teams on changes to strategy, wins, and opportunity areas 
  • Work closely with the Director of Audience Development and Social Media to plan, manage, and execute social media campaigns, promotions, and original social features 
  • Ideate and launch new social media initiatives to ensure Surface stays at the forefront of social and delivers fresh, exciting content to our ever-changing audience; develop content that can be sold to advertisers
  • Collaborate with editors to pitch, conceptualize, and optimize content to perform on social

Experience: 

  • 4-6 years of relevant experience managing social media for a large brand or media publisher
  • Proven experience hitting key social metrics
  • Ability to balance taste and editorial POV with data-driven strategy to achieve multiple brand goals
  • A strong knowledge of social analytics tools and scheduling tools
  • Excellent copy writing skills, and ability to capture Surface voice
  • Confidence, communication, flexibility, positivity and the ability to be a team player are essential
  • Demonstrated interest in art, design, fashion, current events, and culture
  • Impeccable attention to detail